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Congress has come out with three 60-second films that seek to show the party leading its multitudes to progress. From its 2004 slogan of ‘Congress ka haath, aam aadmi ke saath,’ the party has moved on to ‘Aam aadmi ke badte kadam; har kadam par bharat buland.’ Loosely translated, it would mean the common man marches ahead and every step he takes makes India stronger.

With 'Jai Ho' music these video also shows the mandatory pictures of happy children, prosperous farmers and communal harmony etc etc, to showcase the India Shinning (ohh sorry India’s growth story).
Song is penned by famous hindi poet Ashok Chakradhar and sung by Balram.